Jenny Lynn Eyewear Brand Launch
September 20, 2021
 

Objective: Create engaging and on-brand content for the Life is Good S/S '24 Eyewear Campaign.

Prep & Inspiration: The Life Is Good Spring Summer 2024 Eyewear campaign drew inspiration from its quintessential brand DNA and fashion-forward insights sourced from WGSN, leading to the creation of a mood board that set the creative direction.

Location Scouting: Securing the ideal location for the Life Is Good Spring Summer 2024 Eyewear campaign posed a challenge in winter. However, a fruitful exploration through Atlanta led to discovering Breaker to Breaker, which perfectly met the shoot’s requirements after successful negotiations with the owner.

 

Outcome Achieved: We crafted captivating and brand-aligned content for Life is Good Eyewear. This content will be strategically disseminated across social media platforms, websites, ads, and industry publications to effectively convey and promote the new product launches to the intended audience.

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