Jenny Lynn Eyewear Brand Launch
September 20, 2021Objective: Craft sophisticated and captivating content for the Badgley Mischka 2021 Eyewear Campaign.
Prep & Inspiration: The Badgley Mischka Eyewear Campaign for 2021 was a challenging yet rewarding project. At the start of the pandemic, we faced travel and set restrictions. Despite these obstacles, we decided to shoot in New York City while managing the campaign remotely from Atlanta. This choice was driven by the need for models, dresses, and crew already in NYC.
Using Zoom, we gave live feedback on styling and adjustments in real-time. Inspired by the elegance of the dresses and eyewear, the campaign aimed to turn models into living works of fine art. Through careful planning and collaboration, we brought this vision to life, showcasing the beauty and sophistication of the Badgley Mischka brand even in unprecedented times.
Outcome Achieved: Our team effectively achieved our objective through the development of polished and captivating content for the campaign. This compelling content was strategically deployed across various platforms including social media channels, websites, advertisements, and industry publications to effectively communicate and promote the product launches to the target audience.